About Us

Built by Makers, for Makers

We’re a small, family-run business serving other small makers — especially the women building handmade brands, sewing for their families, creating products for their shops, and turning creativity into something real.

We’re Not a Big Corporation — and That’s the Point

We’re not a faceless company trying to look bigger than we are. We’re a successful husband-and-wife team, and for the maker industry, real connection matters more than corporate polish ever will.

This is a woman-led business at its core. The vision, the direction, the product choices, and the heart behind the brand come from a woman who understands makers because she is one.

Behind the scenes, there’s help with the heavy lifting, the website work, and the day-to-day grunt work that keeps everything running smoothly. But the soul of this business has always been rooted in serving other women who make, create, build, and sell.

Why That Matters

Most of our customers are not giant companies. They’re small shop owners, handmade sellers, moms making beautiful things for their children, and creative women growing something of their own.

They don’t need a massive supplier with layers of noise. They need dependable materials, honest service, and a company that understands what it means when quality affects their finished product.

We’re here for the maker at the kitchen table, the boutique owner packing orders late at night, and the woman turning creativity into income.

Meet the Founders

We think small business should feel personal. This brand was built by two real people doing real work — one leading the vision, and one helping make all the moving parts work behind the scenes.

Founder / Vision / Product Direction

The Heart Behind the Brand

She leads the brand direction, product decisions, and customer-centered thinking behind the business. The maker perspective starts here — in understanding what women actually want from the materials they buy, use, and trust in their own work.

This business was shaped around real maker needs: dependable quality, thoughtful product selection, and a more personal experience than big-box suppliers can offer.

Web / Operations / Behind-the-Scenes Support

The Builder Behind the Scenes

Every small business needs someone willing to handle the grunt work. From web design and technical fixes to behind-the-scenes support, that’s where the second half of the team comes in.

It’s a true small-business partnership: one person shaping the vision, and one person helping build the systems that support it.

Fun Places to Add Our Cartoon Photos

Since you plan to cartoonize yourselves in fun poses, this page gives you several natural places to add personality without making the site feel cluttered or childish.

Hero-style duo pose

Example: both founders waving or standing with supplies

Intro Duo Image

Great near the top of the page or just under the hero. This is the best place for a warm, welcoming cartoon of both of you together.

Founder character pose

Example: holding flowers, bows, elastic, or packaging supplies

Founder Personality Images

Use one image for each founder card to show your roles and make the page feel memorable and brand-specific.

Behind-the-scenes cartoon

Example: laptop, shipping table, product bins, spool racks

Behind-the-Scenes Visuals

Perfect for showing the reality of your business in a playful way without losing professionalism.

Tip: Keep all cartoon illustrations in the same art style, color palette, and line thickness so the page feels polished and intentional.

Why We Started

Like many maker businesses, this didn’t begin with a boardroom or a business pitch. It began with hands-on work, real projects, and materials that didn’t always meet expectations.

When you’re making something by hand, the details matter. A material that feels wrong, stretches wrong, or looks cheap doesn’t just affect your project — it affects your confidence in what you’re creating.

That’s why we built this business around products that are actually worth using.

Who We Serve

We serve women who make things with purpose.

Handmade shop owners
Etsy sellers
Moms sewing for their children
Women launching small creative businesses
Makers who care how the finished piece feels and looks

Cartoon founders scene or behind the scenes illustration

Designed for Real Makers

We choose products with real use in mind — not just what looks good in a catalog. Our materials are selected for makers who need consistency, softness, workability, and a finished result they feel proud to sell or gift.

Consistent quality Maker-friendly materials Soft and usable Reliable for small shops Chosen with intention

Woman-Led, Thoughtfully Run

This company is built around the perspective of a woman who understands the maker world, not from the outside, but from within it.

That shows up in how we select products, how we talk to customers, and how we think about the little details that matter when someone is making something by hand.

We don’t try to act like a massive operation. We believe our customers respect honesty, consistency, and success built the real way — one order, one product, and one loyal customer at a time.

What You Can Expect From Us

Products chosen with actual makers in mind
Clear descriptions and honest expectations
Reliable materials you can confidently use in your work
A business that respects small makers because we serve them every day
A more personal, human experience than big-box supply companies can offer

More Great Spots for Fun Founder Artwork

Shipping scene

Packing orders together

Near the CTA

A playful shipping or packing cartoon near the bottom can reinforce that you’re real people sending real orders.

Product scene

Holding FOE spools or flowers

Beside Product-Focused Copy

Great for sections about quality, maker use, or why your materials are different.

Funny teamwork pose

One founder directing, one founder doing tech work

Light Humor Section

This is a fun way to show your real team dynamic while still feeling polished and brand-friendly.

From One Maker-Focused Business to Another

We know that when you buy supplies, you’re not just buying “materials.” You’re buying part of your next product, your next order, your next launch, or your next handmade gift.

That matters to us.

Whether you’re making for your children, your customers, your boutique, or your growing small business, we’re honored to be a small part of what you create.

We’re Here to Help You Make Something Beautiful

Explore our materials and see why so many makers come back when they want supplies they can trust.

Shop Fold Over Elastic Contact Us

Update the button links and image paths above to match your actual BigCommerce URLs and uploaded graphics.

Elastic by the Yard started the way many "home businesses" began - at the dining room table. After the birth of Kristin's second daughter, She - like many moms who leave the workforce to stay home - She found herself looking for something structured that she could accomplish each day to keep her mind active. After seeing moms dying elastic in their washing machines, she knew there had to be a better way. So - with just three colors of skinny elastic and an empty dining room table - "Elastic by the Yard" was born.

Six months later, she had outgrown her dining room (and eventually she had to sleep!), so she hired another mom to help her out. She continued to grow from there, and after 9 months, she moved to a picturesque barn down a dirt road (you should see the sunsets!). And started employing several moms in her small town, allowing them to work close to home.

She always loved business, and never dreamed this would turn into something that would not only help provide for her family without taking her away from her kids, but also allow her to make that a reality for the moms who work at EBTY and to help hundreds of other entrepreneurial crafty moms out there. If you’re one of them and you’re new to EBTY, drop us a line and let us know your story.

In March 2015 "Elastic By The Yard" moved to Pennsylvania! We're located in the small town of Shippensburg. Many of our neighbors are Amish and drive by in their buggies.

Thank you for supporting "Elastic By The Yard" over the years!

We value each of you "our customers" as our friends!

Site Security:

Secure Shopping thru PayPal Merchant Services.

You can shop at ElasticByTheYard.com online with confidence. We have partnered with PayPal Merchant Services, a leading payment gateway and merchant provider, to offer safe and secure credit card and electronic check transactions for our customers.

The PayPal Merchant Services Gateway manages the complex routing of sensitive customer information through the credit card and electronic check processing networks. The company adheres to strict industry standards for payment processing, including:

128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions.
Industry leading encryption hardware and software methods and security protocols to protect customer information.
Compliance with the Payment Card Industry (PCI) Data Security Standard.
WE DO NOT STORE OR SEE ANY CREDIT CARD INFORMATION! Great, right? Our credit card processor receives your encrypted card information. We don't see it or store it!

Note: We never give or sell your personal or contact information to any other entities.