Best colors that will actually sell
3rd Apr 2026
Best Fold Over Elastic Colors That Actually Sell
If you're making hair ties, headbands, or handmade accessories, choosing the right colors matters just as much as the product itself. Some colors consistently sell better than others, and knowing what works can save you time, money, and inventory headaches.
- Top-selling colors based on real buying behavior
- What beginners should stock first
- How to build bundles that sell quickly
- When to use prints vs solids
The Truth About What Sells
Most sellers assume bright or unique colors sell best, but in reality, the highest-performing colors are usually the ones people can wear every day. These are the colors that match everything and get used over and over again.
The best-selling strategy is not choosing one “perfect” color — it is offering a mix of everyday neutrals, a few standout colors, and a small number of prints.
Top Selling Elastic Colors
Black
The #1 best seller. Matches everything, works for all ages, and is always in demand.
White & Ivory
Clean, neutral, and popular for both everyday use and lighter outfits.
Blush & Soft Pink
One of the most consistent “pretty” colors that sells year-round.
Gray & Neutrals
Subtle, modern, and easy to pair with almost anything.
Navy
A strong alternative to black that still feels neutral.
Red
A bold color that sells especially well in seasonal and gift bundles.
Do Printed Elastics Sell?
Yes — but they sell differently than solids.
Prints are often what catch attention, but solids are what customers buy repeatedly.
- Polka dots → consistent, safe choice
- Florals → popular for boutique and seasonal products
- Sports prints → great for local teams and fundraising
- Holiday prints → strong short-term sellers
The best strategy is to use prints as accents within bundles rather than relying on them alone.
What Should You Buy First?
If you are just starting out, focus on a small, proven set of colors:
- Black
- White or ivory
- Blush pink
- Gray
- One bold color (like red or navy)
- 1–2 printed styles
This combination gives you a strong base for building bundles that sell quickly.
How to Build Bundles That Sell
The best-selling hair tie sets usually follow a simple structure:
- 2–3 neutral colors
- 1–2 soft or trendy colors
- 1 printed or standout piece
This mix gives customers both everyday options and something a little more fun.
Common Color Mistakes
- Buying too many bold or niche colors
- Skipping basic neutrals
- Relying only on prints
- Not thinking in bundles
The most successful sellers keep their base simple and expand over time based on what actually sells.
Start with What Works
You do not need dozens of colors to get started. A small, well-chosen selection will sell faster and help you learn what your customers actually want.
Start simple, sell consistently, and expand from there.